Monza, 6 September 2012: Ahead of the Italian Grand Prix weekend, Casio hosted a quiz-based launch for the EQS-A500RB, the latest Limited Edition EDIFICE watch built in partnership with Red Bull Racing.
Sebastian Vettel, Red Bull Racing’s double F1™ World Champion, Team Principal Christian Horner, and former Formula One drivers Martin Brundle and Johnny Herbert all participated in the ‘Speed and Intelligence’ quiz, designed to test the contestants’ knowledge of their sport. Hosted by comedian Tom Goodliffe, the quiz consisted of a multitude of challenges from an audio test to a cards round. All rounds were against the clock – with an oversized Casio EDIFICE EQS-A500RB used as the official time keeping device.
The EQS-A500RB, which will be available to buy later this year, boasts a variety of features including Smart Access Technology, solar power and 10 bar water resistance.
To convey Red Bull Racing’s image, the team’s trademark red and blue colouring has been incorporated into the dials, bezel and hands of the watch, whilst the Red Bull Racing logo is prominently displayed on the watch face.
Casio has been a proud partner of Red Bull Racing since 2009 and will continue to be its watch sponsor for the rest of this season and next. Red Bull Racing has a youthful, energetic image, but also pursues an intelligent strategy that strives to leverage outstanding technological developments to make its race cars the fastest in the world. This goes hand in hand with EDIFICE’s brand concept of speed and intelligence, hence the theme of the quiz.
Speaking at the launch, Toshiharu Okimuro, Casio Deputy Senior General Manager said: “Building upon the excellent working relationship that Casio EDIFICE and Red Bull Racing share, the EDIFICE EQS-A500RB emphasizes the traits that the two brands have in common: Speed and Intelligence together with accuracy – all without sacrificing style.”
Sebastian Vettel commented: “The watch shares the same attributes that Red Bull Racing need for success – precision, speed and of course the highest level of technology in our racing cars. It’s also a great weight and not too heavy on my wrist!”
Christian Horner added: “The watch strikes a nice balance between design and function – the Red Bull Racing visual identity is incorporated into the watch face, whilst its speed and precision embodies the team’s ethos.”
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Vettel at the launch of Casio Edifice watch in partnership with Red Bull Racing. Casio EdificeF1 photo
