McLaren F1 team partnership with Coca-Cola to continue
Woking (England), 5 Feb 2021: McLaren Racing on Friday announced a partnership extension with The Coca-Cola Company, which will see the iconic beverage brand continue as the Official Soft Drinks Partner of the McLaren Formula 1 team.
Since McLaren and Coca-Cola first partnered in 2018, a range of commercial activations have engaged consumers globally through the McLaren Formula 1 team. Following the success of the ‘Coke Driven to Deliver’ campaign, in collaboration with Coke customer Amazon in 2020, the brands will continue to work together on new campaigns with the new McLaren F1 driver line-up of Lando Norris and Daniel Ricciardo.
As part of the partnership, Coca-Cola will maintain branding on the cockpit side of the McLaren MCL35M Formula 1 race cars and on the beverage bottles of Lando and Daniel.
Mark Waller, Chief Commercial Officer, McLaren Racing, said:
“Coca-Cola is an iconic brand and one of the biggest consumer brands in the world. We introduced Coca-Cola to Formula 1 three seasons ago since then, our collaboration has created innovative campaigns and activations with fans around the world at their centre. We are delighted to extend our partnership in 2021 and continue to support Coca-Cola and its commercial partners in reaching consumers through McLaren and Formula 1.”
Matthew Tarallo, Global VP, Amazon, The Coca-Cola Company, said:
“We are excited to be extending our partnership with McLaren into the 2021 season. Since 2018, we’ve executed incredibly impactful global activations, leveraging Amazon’s total ecosystem, and providing direct engagement and exclusive offerings to our consumers around the world. I’m looking forward to continuing this powerful partnership to drive joint value and growth into 2021.”
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About McLaren Racing:
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times.
McLaren Racing currently competes in Formula 1 globally and INDYCAR in the US. The team will contest the 2021 FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo. In 2021 McLaren Racing will race in the INDYCAR Series with drivers Pato O’Ward and Felix Rosenqvist, while Juan Pablo Montoya will compete for the team at the 105th running of the Indy 500 in a third Arrow McLaren SP Chevrolet.
About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS.
We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.
