Kingfisher set to bring good times to Indian Racing League
New Delhi, 13 August 2024: Kingfisher is set to bring the good times back to Indian motorsports as the presenting sponsor of the Indian Racing League (IRL) for the 2024 edition. IRL and Kingfisher announced this exciting partnership for India’s premier race event and the motorsport fans across the country.
Promoted by Racing Promotions, the IRL aims to captivate India’s booming motorsports fanbase. Returning in 2024, the IRL is set for its most spectacular season yet, with eight franchise teams set to battle for glory over five rounds. Kingfisher Power Soda from United Breweries Limited, part of the Heineken company, known for its vibrant and youthful spirit, joins the high-octane speed extravaganza at Chennai from August 20, when the season testing begins.
Akhilesh Reddy, Chairman & Managing Director of RPPL, expressed delight in welcoming Kingfisher on board; “We are thrilled to have Kingfisher, a brand that has been intrinsically associated with premier sports events in India. We are happy to welcome them as our sponsor for the 2024 edition. Kingfisher embodies the same spirit of excitement, youth, and belief to create experiences—values we at IRL not only share but also aim to celebrate with our rapidly growing fanbase of motorsport enthusiasts.”
Vikram Bahl, Chief Marketing Officer, United Breweries Limited said, “As one of the most iconic brands in the country, Kingfisher has always been on the forefront in bringing experiences that elevate consumer engagement. With significant opportunities for motorsports and growing popularity of the sport in India, we are thrilled to partner with Indian Racing League 2024 as the presenting partner. Tamil Nadu has been a hub for motorsports and is a state with immense growth potential. By being a part of IRL, we look forward to strengthening our association with the state and connecting with motorsport fans and consumers, as we celebrate the competitive spirit of the sport.”
Kingfisher has cemented itself as a prominent name in Indian sports, aligning with premier sports leagues and teams, including India’s foremost cricket franchise-based league. Sharing Kingfisher’s dedication, the IRL is equally committed to delivering exceptional moments for its audiences. The iconic visual identity of Kingfisher, the logo, will also be showcased throughout the Indian Racing Festival with a 360 degrees visibility this year.
The 2024 edition of IRL will witness the pre-season testing from August 21 and 22 followed by the first race at the Madras International Circuit on August 25. The excitement then shifts to the first-ever Chennai Formula Road Racing Circuit, hosting the subcontinent’s first night circuit race from August 30 to September 1 and the grand finale will be played in November 2024.
With an expanded grid and an unprecedented race experience, India is all set for good times on the track.
About Indian Racing Festival
The Indian Racing Festival (IRF) is a meticulously curated motorsport event designed to captivate the growing motorsport fan base in India. The Indian Racing League (IRL) is FMSCI (Federation of Motor Sports Clubs of India) approved, adding a level of prestige and official recognition to the competition. The Indian Racing League (IRL) is India’s only 4-wheel racing league and the world’s first gender-neutral racing championship series, promoting inclusivity and competitive spirit. IRL features six city-based teams competing in a dynamic franchise-based competition.
About Racing Promotions Pvt. Ltd.
Racing Promotions Private Ltd., co-founded by Akhilesh Reddy, Abhinandan B, and professional race drivers Armaan Ebrahim and Aditya Patel in 2019, aims to bridge the gap between racing talent and opportunities. The franchise model, a first in Indian motorsports, emphasizes creating lasting engagement opportunities for teams, drivers, fans, and sponsors, while promoting inclusivity and competitive spirit.
Racing Promotions Pvt. Ltd. (RPPL) is dedicated to forging a holistic motorsport ecosystem in India, with the mission to host FIA-caliber events and create pathways for aspiring individuals to pursue careers as drivers, engineers, and mechanics.
