Bengaluru, 7 May 2025: The Sherco TVS Rally Factory Team announced on Wednesday the signing of South African rider Bradley Cox, who will join the ranks alongside seasoned competitors Lorenzo Santolino and India's trailblazing rally star, Harith Noah. This strategic addition aims to fortify the team's presence in the World Rally-Raid Championship (W2RC) as they gear up for the upcoming Safari Rally in South Africa, scheduled from May 18 to 24, according to a press release received here from Sherco team.

Bradley Cox: Rising Star in Rally-Raid

At 27, Bradley Cox has rapidly ascended the rally-raid hierarchy. After clinching the Rally2 World Cup title in 2024, he now steps up to the premier RallyGP category. Cox is set to make his official debut with Sherco TVS at his home event, the Safari Rally.

"I am very excited to be joining the Sherco Factory Racing Team. It is a dream come true to ride for a Factory team, and I am looking forward to what is to come," Cox shared enthusiastically.

Harith Noah: India's Trailblazer in Rally-Raid

Harith Noah, hailing from Shoranur, Kerala, continues to make significant strides in the rally-raid arena. In the 2024 Dakar Rally, he etched his name in history by becoming the first Indian to win the Rally2 class and securing an impressive 11th place overall, the highest finish by an Indian rider in the event's history. Noah's journey has been marked by resilience; after overcoming a serious, injury in 2022, he returned stronger, showcasing his determination and skill.

His accolades include multiple stage wins in the Dakar Rally, notably in Stages 8 and 10 of the 2024 edition. Beyond Dakar, Noah has demonstrated consistent performance in international rallies, including a class victory at the 2023 TransAnatolia Rally in Turkey.

Despite a setback in the 2025 Dakar Rally, where he had to withdraw due to a wrist injury sustained during the prologue, Noah remains a pivotal figure in the Sherco TVS lineup. His experience and tenacity continue to inspire and elevate the team's competitive edge.

A Formidable Trio for Sherco TVS

With the addition of Bradley Cox, Sherco TVS Rally Factory Team now boasts a dynamic trio poised to make significant impacts in upcoming rally events. The combined experience of Santolino, the groundbreaking achievements of Noah, and the fresh vigour of Cox position the team as formidable contenders in the rally-raid circuit.

As the team prepares for the Safari Rally, fans and enthusiasts eagerly anticipate the performances of this strengthened lineup, confident in their potential to achieve remarkable results.