Motorsport.com Announces Entry Into India Market with a New Digital Platform
Miami, 14 July 2015: Motorsport.com the premier source worldwide for online motorsports content, today announced its entry into India launching a new website, Motorsport.com – INDIA, maximizing its coverage of worldwide motorsports news content in the region. Motorsport.com’s operations in India will include editorial, marketing, and business development with an office in Mumbai.
The entry into India supports the Company’s strategic business decision and global growth strategy campaign aimed at winning new markets in providing more targeted motorsports coverage of major racing series, including Formula 1, World Endurance Championship, MotoGP, World Rally Championship, and FIA Formula E.
“India is a very important piece to our business portfolio which will significantly expand our presence in this thriving and growing marketplace,” said Scott Sebastian, vice president of marketing and public relations, Motorsport.com. “The expansion targets India’s nearly 1.2 billion1residents and allows Motorsport.com to expand its audience and drive the company’s involvement while supporting one of the fastest growing regions in the world.”
Through its technically advanced digital distribution platform, Motorsport.com will provide worldwide, multimedia motorsports coverage into 14 countries and 10 native languages in 2015.
“The region’s digital and global strength will allow us to leverage and accelerate our international growth by supporting its more than 2702 million Internet users and millions of motorsports fans through our use of technology and rich content,” Sebastian added.
Darshan Chokhani Appointed Editor in Chief of Motorsport.com – INDIA
Motorsport.com today announced the appointment of Darshan Chokhani as Editor in Chief of Motorsport.com – INDIA. Chokhani will lead the direction of all regional content for and report directly to Motorsport.com Editor in Chief, Charles Bradley. Chokhani’s appointment is effective immediately.
“From India’s first Formula One driver Narain Karthikeyan to current FIA Formula E championship team Mahindra Racing, India’s thirst for motorsports deserves the commitment of global race coverage,” said Charles Bradley, editor in chief, Motorsport.com. “The addition of Darshan to our talented editorial team further positions our brands ability to provide a digital platform and content that the region richly deserves.”
“I am thrilled to be part of such a prestigious team at Motorsport.com,” Chokhani said. “It is an exciting prospect and I am privileged to be able to keep Indian readers updated with all the news and analysis of Indian as well as World motorsport. The expansion of Motorsport.com to India will certainly help the Indian fans be updated with a dedicated motorsport site.”
Chokhani received a post-graduate degree in Sports Management from the Indian Institute of Social Welfare and Business Management (IISWBM) in Kolkata, India.
About Motorsport.com
Formed in 1994, Motorsport.com is a technologically advanced international network of online motorsports content featuring world-class digital distribution, video and interactive multimedia worldwide with news bureaus in 14 countries in 10 different languages, 24 hours a day, seven days a week.
