Sahara Force India reveals new look for 2017 season

Sahara Force India launched its 2017 season today offering fans and media their first look at the team’s new car, the VJM10. Silverstone circuit was the venue as Sergio Perez and Esteban Ocon pulled back the covers to reveal the team’s dynamic new look including an updated livery and expanded partner portfolio.

The VJM10’s new aerodynamic package is guaranteed to get heads turning, while the silver and orange livery retains the team’s traditional colours with a fresh twist. Branding from Johnnie Walker appears on the rear wing and top of chassis marking the start of a partnership with the whisky brand. Telecommunications brands Claro, Telcel and Infinitum continue their partnerships for a fourth season, while NEC branding remains on the engine cover.

Motor oil brand, Quaker State, continues its relationship with the team, as does long-time partner, Kingfisher, with its logo positioned on the engine cover. The VJM10 headrests carry eye-catching Hype Energy branding, while the team’s newest partner, FXTM, takes up a position on the rear of the sidepod. The team also welcomes eyewear brand, LDNR, with its logo on the front wing end plate.

Team Principal, Dr Vijay Mallya, was the first to praise the VJM10: “I can’t remember being more excited ahead of a new season. The VJM10 looks aggressive and purposeful, and is the result of a huge effort behind the scenes over the last twelve months. We have big hopes for this car, which looks stunning in its new livery.”

With a complete overhaul of technical regulations, the VJM10 represents a clean sheet of paper in terms of design. “This year the cars are completely new and nothing can be carried over from previous years,” explained Chief Operating Officer, Otmar Szafnauer. “Although we have completely new aerodynamics on the VJM10, it’s fair to say that our aero philosophy is very similar to 2015 and 2016.”

Technical Director, Andrew Green, explained how the team has relished the challenge presented by the new rules and expects huge scope for in-season development: “It’s definitely a big overhaul; one that requires a change in mentality. It took a bit of time to adjust at first, but we are there now and I am confident we know where to look and where the performance is coming from with this car. The development slope is incredibly steep and we are going to see significant updates to the cars at regular intervals, right from the start; it’s going to be big updates and I don’t think development will start to taper off any time soon.”

Vijay Mallya remained cautious on setting a target for the season, preferring to reserve judgement until the racing begins: “Simply repeating our performance level of 2016 will be a big task in itself. I don’t want to set goals or targets other than to say that we intend to maintain the momentum we have built up in recent years and carry it into the new season. There are too many unknowns to say more than this.”