Bahrain, 3 April 2014: Sahara Force India is delighted to announce an exciting new partnership with Auden Mckenzie, a pharmaceutical group which owns three different companies operating on international scale. Auden Mckenzie will feature its branding on the VJM07 of Nico Hulkenberg and Sergio Perez, and on team clothing from this weekend’s Bahrain Grand Prix.
A brand active both in Europe and Stateside, Auden Mckenzie joins the team with the aim of integrating with its global networks and providing added value to existing and prospective clients.
Vijay Mallya, Team Principal and Managing Director of Sahara Force India says: “I am very happy to welcome Auden Mckenzie to the Sahara Force India family. We look forward to laying the foundations for a strong, mutually beneficial relationship – one that further reaffirms our standing as a global brand in the world of sport. As an international company, Auden Mckenzie is perfectly placed to make the most of Formula One’s global reach and its networking opportunities, and we are in the ideal position to help them achieve their goals.”
Amit Patel, Auden Mckenzie CEO:
“Sport has been a powerful vehicle to promote our brand and we are delighted to begin a partnership with Sahara Force India. Formula One is a global sport and to be associated with such a motivated, up-and-coming team is a sign of the ambition and values both companies share. We are confident our partnership will be a very prosperous one and we look forward to success both on and off the track.”
About Auden Mckenzie Group
The Auden Mckenzie Group was founded by Amit Patel at the age of 24 after identifying various gaps in the UK market for the supply in specialised injectable products. In 2001, with a starting capital of £150,000, the company was launched with a small pharmaceutical manufacturing unit employing 3 people and marketing only one injectable product. Today the group consists of three companies, employing over 85 people through which the Pharmaceutical Division holds over 100 Product Licences in the UK, 20 Licenses in European countries and has recently been granted its first authorisation in the United States. Auden Mckenzie products are marketed in over 30 countries internationally and are present in all hospitals, pharmacies and wholesalers in the UK.
About Sahara Force India Formula One Team
Sahara Force India Formula One Team was founded in 2008 when Dr Vijay Mallya, Chairman of India’s iconic UB Group, launched the first-ever Indian Formula One team. The cars incorporate the colours of the Indian flag and the team is a sporting representation of the emerging generation of young, aspirational Indians and the growing strength of India as a nation. In 2011 a historic partnership was agreed as Sahara India Pariwar became co-owners of the Silverstone-based team. With the support of Sahara, the team is now driven by two of India’s greatest industrialists who both recognise the value of using sport as a marketing platform to build some of India’s biggest brands.
eoHulkenberg zooms past the Sahara Force India bench at Sepang last Sunday. A Sahara Force India photo
