Mumbai, 26 October 2020: Roposo, a video app, has roped in Alisha Abdullah, a top Indian female racing champion to the Roposo Pride of India programme.
Roposo, India’s No. 1 short video app, takes in Alisha Abdullah under its successful programme that recognizes Indian stars by providing them with a platform to mentor and inspire fellow Indians. Alisha, India’s well-known female racing star truly embodies the characteristics of a legend, on and off the racetrack.
“With ‘Roposo Pride of India’, Roposo believes that every one has an innate talent that needs a bit of inspiration and a platform to shine. “With close to 10 crore (100 million) downloads, Roposo is India’s largest social video platform and intends to create a platform that is rooted in Indian culture and ethos,” said Bikash Chowdhury, CMO of Glance which owns Roposo.
“With the Roposo Pride of India’ program, we hope to recognize Indians who have made the nation proud, and contribute to the cause of nation-building by inspiring millions of Indians to realize their full potential,” he added.
“Success in the field of motorsports is not easy, especially for a girl. By sharing my journey, I want to inspire the next generation of girls to take up motorsports as a career and make India proud on a global stage,” said Alisha Abdullah, who is dubbed as SpeedQueen for her exploits in karting and racing. Alisha, through her Roposo account (@Alishaa) will share her experiences and life lessons with other aspiring Indians through Roposo-styled short-video capsules in the coming weeks.
The Roposo Pride of India was launched in July 2020 with Babita Phogat, Neel Ghose, Sangram Singh and Shooter Dadi has already garnered over 50 lakh video views. Alisha Abdullah will be sharing videos of her journey to the racetrack and making a mark in a sport dominated by men. Her exemplary career has led to her winning the President’s award as well.
