SIC looks to excite experienced and new fans alike with launch of the 2015 F1 PETRONAS Malaysia GP
econd round of the 2015 FIA Formula 1 World Championship a wholesome family affair this year. Also present were SIC Chairman Tan Sri Mokhzani Mahathir, PETRONAS Senior General Manager for Group Strategic Communications Liz Kamaruddin and SIC CEO Dato’ RazlanRazali.“In conjunction with the Malaysia Year of Festival 2015, we were inspired to make the F1 Grand Prix programme one that celebrates the position of the race as an event that is firmly embedded in the public consciousness. After 17 years, we firmly believe that many Malaysians look forward to the race, even if they only watch it at home or enjoy photo opportunities during our annual F1 Grand Prix roadshow. Indeed, we are focusing on the family-theme to draw them out of the living room into the high-octane atmosphere of the circuit itself. F1 fans no longer need to choose between quality family time on a weekend and watching the race. They can now enjoy an outing with their family and friends to Sepang on race weekend itself. The earlier start time of the race at 3pm, plus the earlier end for the after-race concert combined with affordable tickets further contribute to making the event attractive for all ages,” said Tan Sri Mokhzani.
This year’s programme – themed‘Experience F1 Like Never Before’ transforms the circuit and the grounds into a huge entertainment space dubbed the ‘F1 Carnival’. It features family and child-friendly activities to encourage families to make the race their weekend outing. The carnival event happening within SIC’s premises during race weekend amplifies the family fiesta atmosphere, with many entertainment and off-track activities – expanding the F1 experience beyond the race. The carnival will have something for all members of the family, including a fun fair with games, amusement rides and other carnival-style attractions, and a food and beverage festival. While the children enjoy the kids and tween zone featuring a role play pit mock up, water obstacles and cool zone, men and women who enjoy adrenaline activities or shopping can spend time karting and drifting at the X-track or shop at the F1 Village.
“As title sponsor, PETRONAS has played a significant role in putting Malaysia on the world Formula 1 map and attracting fans from across the globe, while contributing to the socio-economic development of the nation,” said PETRONAS Senior General Manager, Group Strategic Communications, Liz Kamaruddin.
PETRONAS had over the years worked together with SIC, the local authorities and other partners to promote the Formula 1 PETRONAS Malaysia Grand Prix™ through a range of activities. The activities aim to bring Formula 1 closer to the people and to make the Malaysian leg of the Formula 1™ race a success.
Liz added that last year’s Formula 1 PETRONAS Malaysia Grand Prix™ saw the MERCEDES AMG PETRONAS Formula One™ Team top the podium, a position it maintained through 16 of 19 races over the 2014 World Formula One Championship season.
“The achievement could not have come at a more significant time as we enter our 20th year of involvement in Formula 1 – a journey that has taken us beyond branding and into new business frontiers as well as extensive product research and development, taking our products from track to road,” continued Liz.
The launch event featured the unveiling of a new winner’s trophy* for the 2015 Formula 1 Petronas Malaysia Grand Prix™, crafted by Royal Selangor. It is the eighth trophy designed for the event by Royal Selangor since the race was first organised in 1999, and maintains the bold contemporary look of its predecessors.
Promotional activities for the 2015 Formula 1 Petronas Malaysia Grand Prix™ are in full swing – from international promotions to domestic F1 Grand Prix roadshows featuring the MERCEDES AMG PETRONAS Formula One Team car – the F1 W06 Hybrid. In addition, the popular SIC Zoomers Roadshow is scheduled to visit at least 20 key venues around the country bringing great ticket promotions and exciting prizes. Locations will include popular malls and hypermarkets in line with the family theme.
This year, SIC’s exclusive Malaysia Grand Prix Gala 2015 will showcase The Jacksons as its main act, and this time, fans will be able to purchase tickets to watch the performance at the Plenary Hall, Kuala Lumpur Convention Centre on 26 March 2015. Race week will feature local support races including the Malaysia Championship Series (formerly known as Malaysian Super Series), autograph sessions with drivers, a public pit walk experience, the stunning opening ceremony performance and much more.
Fans of local motorsports will be thrilled with two support races – Round 1 of the Malaysia Championship Series (MCS) will be taking place from 27 to 29 March 2015 and the Malaysia leg of the TCR International Series on 29 March 2015. The MCS race was formerly part of the highly popular Malaysia Super Series Championship for Cars and Bikes, and will be held across 5 rounds this year – from March to November. Meanwhile, the TCR International Series, formerly the TC3 touring car series, is flagging off the first of its 2015 calendar’s 12 legs in Sepang. The exciting new series aims to restore the ‘Touring Car Pyramid’ concept of cars that can compete at national, regional and international levels.
Commenting on the F1 engines, Tan Sri Mokhzani added: “It is also interesting to note that the quieter F1 turbo hybrid engine introduced last year is contributing to a more kid-friendly F1 race. The lower noise levels appear to be more conducive in attractive families, particularly those with younger children, to watch the race at the circuit. I have noticed that the younger children are more comfortable watching the race. Many of them used to find the noise level upsetting and did not enjoy their F1 experience. I think in the longer term, this can help in growing a new generation of F1 fans, and this is what SIC wants – being the race organisers.”
The race weekend will close on a high in Sepang with the after-race concert on 29 March 2015 headlined by iconic rock musician Lenny Kravitz. For the first time ever, all F1 Grand Prix ticket holders will be able to enjoy the concert at no extra charge. Additionally, ticketholders will get to enjoy selected activities and the F1 Carnival at no cost, plus be rewarded with One Ticket Unlimited benefits featuring discounts and promotions from various retail outlets and brands in Kuala Lumpur.
Ticket prices begin from RM80 – with tickets ranging from RM340 to RM1,770 for seats in the Main Grandstand, RM440 for the Tower, RM280 to RM660 for Grandstands F and K1, and RM80 to RM160 for Hillstand tickets.
The F1 tickets can be purchased:
- online at SIC’s website
- at the Sepang International Circuit ticket booth on the Ground Floor of the NU Sentral mall in the KL Sentral area
- from a ticket agent – just check the location from SIC’s website – http://www.sepangcircuit.com/Ticketing-@-Overview.aspx
- by calling the SIC TICKET HOTLINE at 03-8778 2222
eom/Malaysian GP release
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