Singapore, 20 Sept 2012: HRT Formula 1 Team and Tata Global Beverages (TGB) announce today its brand Tata Tea’s association with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Singapore and Indian Grands Prix scheduled from September 21-23 and October 26-28 respectively.
Tata Global Beverages will be extensively promoting the ‘Tata Tea’ brand via this association, with prominent Tata Tea logos appearing on the F112 and Narain Karthikeyan’s helmet and drinking bottle. TGB’s association with Narain Karthikeyan and consequently, Formula 1, will also give it a platform to connect with a large global viewership worldwide, which is second only to the football World Cup.
Vikram Grover, Vice-President, Marketing, Tata Global Beverages: “We are pleased to partner with Narain Karthikeyan, the first Indian to compete in the coveted Formula 1. Narain reflects the Indian youth’s latent talent awakening to global sports which Tata Tea has been supporting since the launch of its Jaago-Re campaign e.g. The Tata Tea Jaago Re Inter Milan Soccer Stars program which is in its fifth season currently.
Narain also cherishes much the same values as the Tata Tea brand which is evidenced by his support to an institution which provides school education and free boarding for female children belonging to the backward and the underprivileged sections of the society. Also, Formula 1’s inherent teamwork, technology, innovation and fitness-centric nature synergises well with Tata Global Beverages’ focus of being a global, health-enhancing, ‘good for you’ beverages Company”.
Narain Karthikeyan: “The Tata Group has supported me since my early days of competition so it is great to be associated with yet another world-class Tata brand. Tata Tea’s endeavour in awakening India’s latent talent in global sports is known and has given fruitful results to the country. TGB’s support will go a long way to help us develop the car and achieve the best possible results during this part of the season. Both Singapore and Indian Grands Prix are unique events on the calenda
HRT F1 team photo
r and I am really looking forward to them”.
Luis Pérez-Sala, Team Principal: “For two seasons now Tata and Tata Motors have offered important and loyal support for HRT Formula 1 Team and it is great news that Tata Beverages has joined not only Narain’s image but also that of the team for two very important Grands Prix such as Singapore and India. This incorporation is further proof of the good relationship we have with the Tata Group, which not only establishes itself but continues to grow at the same time as the team in such a competitive world as is Formula 1”.
About Tata Tea and Tata Global Beverages
Tata Tea is a leading brand in India and is owned by Tata Global Beverages, a company whose products have significant presence in over 40 countries. Tata Global Beverages is a global beverage business and the world’s second largest tea company. The group’s annual turnover is US$1.5bn and it employs around 3,000 people worldwide. The company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Good Earth and Eight O’clock coffee. For more information please visit our website www.tataglobalbeverages.com
